Perfume trend set to take 2025 by storm as thousands ditch spraying it on their neck for a different, ‘better’ body part
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GONE are the days of spraying perfume on your neck and wrists. With #perfumetok boasting over 625,000 posts on popular video app TikTok, more and more and more beauty buffs are sharing their ways to add longevity to their beloved fragrances. And they’ve come to the conclusion that spraying it on traditional areas - such as the neck, wrists and chests - is a waste.
![[Gen Z are rewriting the rules on perfume application]](https://www.thesun.co.uk/wp-content/uploads/2024/12/i-leave-i-want-scent-741266411.jpg?strip=all&w=960)
Instead, Gen Zers on the app have declared hair as the best place to spritz perfume. And Google Trends backs this up, as it revealed that searches for “hair perfume” have reached an all time high as 2024 draws to a close. “People often forget that hair tends to hold scent really well” says Karl Neale, co-founder and product development lead at Rebel Aromas.
“Think of the last time you went to a bar and came home smelling of cigarette smoke. “So, applying a hair perfume in the morning will help create long-lasting freshness as you move throughout the day.”. Hair is more porous than skin, which allows it to absorb and retain fragrance for a longer period.
This means your tresses can carry the scent throughout the day, providing a boost of aroma every time you flick your hair. This movement-dependent aura can feel less overwhelming compared to spraying perfume directly on your skin or clothes, too. While spraying perfume in your hair has clear advantages, using too much perfume can come with risks due to its high alcohol content, which may dry out or damage your hair.
