Popular advent calendar slammed by shoppers for leaving day blank for ‘woke’ reason
Share:
A POPULAR chocolate brand has been slammed by unsatisfied shoppers after they found a day blank in all their advent calendars. Tony's Chocolonely made the bold decision to keep door 10 of their beloved yearly Christmas treat empty with fans saying the reason why is "woke".
![[The £14.99 Tony’s Chocolonely Advent Calender has been slammed for leaving out chocolate for a 'woke' reason]](https://www.thesun.co.uk/wp-content/uploads/2024/12/tonys-chocolonely-advent-calender-699876359.jpg?strip=all&w=701)
The Dutch brand were trying to raise awareness of the inequality cocoa farmers face in the chocolate supply chain through the act. But those who forked out £14.99 for the 24 day chocolatey calendar were less than impressed with the marketing ploy. Behind the 10th door was a QR code and a message reading: "Not much to find in there, huh? Bummer!.
![[Many shoppers were left frustrated by the lack of a chocolate behind the door]](https://www.thesun.co.uk/wp-content/uploads/2024/12/66f5f20f-916b-4d5c-90a7-c5a357681571.jpg?strip=all&w=586)
"Cos the cocoa industry is unequally divided, so is our calendar.". Many quickly voiced their complaints over a friendly advent calendar, often purchased for children, making a political statement. One said: "Sorry I know it’s activism but if I opened my calendar and the door was empty it would ruin my day.".
![[Those who forked out £14.99 for the calendar were less than impressed with the marketing ploy]](https://www.thesun.co.uk/wp-content/uploads/2024/12/775577-sun-consumer-reporter-lyndsey-768048252.jpg?strip=all&w=960)
Another said opening up the door was "such a let down". A third simply wrote: "Woke nonsense.". Others also referenced how the confectionery company has used the same tactic in the past. They were made to apologise in 2021 for causing "confusion and disappointment" among shoppers.
![[The Dutch brand left day 10 empty to raise awareness for inequality in the chocolate industry]](https://www.thesun.co.uk/wp-content/uploads/2024/12/tonys-chocolonely-advent-calender-699876472.jpg?strip=all&w=960)
One commented on social media this week following the backlash saying: "That's why I've got a Cadbury one. I want daily chocolate, not preaching to.". Addressing the issues, a statement on the Tony's Chocolonely's website read: “Big chocolate companies make big profits, while cocoa farmers aren’t paid enough for their cocoa.
![[To make up for the missing choc there was two added the day before]](https://www.thesun.co.uk/wp-content/uploads/2024/12/choc-ploy-popular-advent-calendar-957239748.jpg?strip=all&w=609)
