Primark fans 'run' to stock up on 'fantastic' Valentine's Day range that keeps selling out
Primark fans 'run' to stock up on 'fantastic' Valentine's Day range that keeps selling out
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Primark shoppers are racing into stores to get their hands on its popular new Valentine’s Day range before it sells out - again. February 14 is just around the corner and many retailers are pulling out all the stops to make the most of the occasion. Whether you’re coupled up, happily single, or just looking for an excuse to treat yourself, there’s an abundance of romantically themed food, clothing and accessories to choose from.
Primark is no exception, with its new range of white loungewear emblazoned with a dainty red heart print proving so popular, it keeps selling out. Like many high street favourites, the retailer utilises social media to keep customers in the loop on what they can expect to find in its stores. Unlike its competitors, Primark doesn’t offer a traditional ecommerce website where shoppers can order online, relying mainly on in-store purchases.
While it does provide a Click and Collect service, fans still have to venture to one of its shops to get their hands on any goods. Its social media presence ensures its relevancy, with a recent video causing a flurry of excitement online. The brand shared an Instagram Reel to its 11.1 million followers, showcasing its Valentine’s Day collection. Featured items included shorts with matching camisoles and long sleeve tops, shorts and long trousers.
