‘It’s giving Victoria’s Secret’ cry shoppers as they fall in love with Primark’s new collection
‘It’s giving Victoria’s Secret’ cry shoppers as they fall in love with Primark’s new collection
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SHOPPERS already love Primark thanks to its gorgeous buys at affordable prices. And they've fallen head over heels with the retail giant's new Valentine's collection. The Edinburgh store went viral this week after giving fashion fans a peek at the "cute" pieces up for grabs.
![[Primark's new lingerie and sleepwear collection.]](https://www.thescottishsun.co.uk/wp-content/uploads/sites/2/2025/01/loving-its-giving-victorias-secret-967367645.jpg?strip=all&w=540)
From lacy lingerie to heart-adorned pyjamas, love is sure to look good on you whatever your plans may be for February 14. The clip shows a stunning baby pink bralette with a love heart pattern and matching thong that is perfect for the occassion. But if it's a fun Galentines that you have planned with your besties, nothing beats matching PJs - whether it’s a self-care day or a sleepover with the gang.
![[Pink lingerie with heart details on display.]](https://www.thescottishsun.co.uk/wp-content/uploads/sites/2/2025/01/loving-its-giving-victorias-secret-967367667.jpg?strip=all&w=540)
There are a selection of heart-printed sets on the rails with prices starting from just £14. People have even compared the pink striped shorts set to Victoria's Secret. The adorable rose satin cami tops, available in two colours, would also look great paired with jeans - and are a steal at £7.
![[Pink striped pajama set.]](https://www.thescottishsun.co.uk/wp-content/uploads/sites/2/2025/01/loving-its-giving-victorias-secret-967367653.jpg?strip=all&w=540)
With more than 300,000 people watching the video so far, it's no surprise that shoppers are racing to their nearest Primark to bag the new range. One person gushed: "We need to go omg.". A second insisted: "It’s giving Victoria’s Secret.". "Omg look how cute", cried a third.
![[Black bralettes and shorts with pink hearts, on display in a store.]](https://www.thescottishsun.co.uk/wp-content/uploads/sites/2/2025/01/loving-its-giving-victorias-secret-967367668.jpg?strip=all&w=540)
A fourth said: "I’m honestly keen to buy some for us.". "We need a trip", wrote a fifth. Meanwhile, someone else chimed in: "Obsessed with all the pink.". It's not the first Valentine's range in store that's got fashion fans in a frenzy. Shoppers can't get enough of the high street giant's nostalgic baby tees inspired by Friends.
