Real ale fans’ fury as campaign group CAMRA ditch traditional logo to appeal to younger drinkers
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REAL ale fans are frothing at a campaign group for ditching its traditional tankard logo to appeal to younger drinkers. CAMRA’s new branding features a silhouette of a modern pint glass, which members say makes it look like a radio station. The organisation also announced it would no longer promote itself as “The Campaign for Real Ale”.
![[Illustration showing the evolution of the CAMRA logo from a button to a modern design.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/tp-graphic-from-this-1601_710d6a.jpg?strip=all&w=639)
Instead it will boast it has been “campaigning for pubs, pints and people since 1971”. Leaders hope the tankard-free rebrand — which cost £24,000 — will attract a younger, more diverse generation. But some supporters hit out at the changes, with one accusing the national executive of “spitting in the face of their core membership”.
![[Man drinking a pint of beer.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/man-drinking-traditional-pint-real-747160948.jpg?strip=all&w=960)
Another, Dale Ingram, said the logo was a waste of money, adding: “Looks like a record shop, record club or recording company. Or possibly timber felling service.”. Richard Steven added: “The old logo was a work of genius. This is like some kind of radio station.”.
