The collaborative effort between Kardashian and Nike has actually been in the works since October 2023 and marks the first time the sports company has introduced a new brand with an existing external company.
NikeSKIMS will focus specifically on women’s athletic apparel, merging Nike’s “world-class approach to advanced innovation, sport science and athlete insights with SKIMS’ obsession for the female form and pioneering pursuit of solutions for every body.”.
Known as NikeSKIMS, the launch will be the first major shakeup since the recruitment of new Nike CEO, Elliott Hill, last year.
The partnership is a signal of Nike’s reinvestment in the crowded women’s athleticwear space, leveraging SKIMS’s inclusivity authority and hold on the women consumer market.
Nike recently announced their ground-breaking new launch - a joint brand deal with reality TV star Kim Kardashian.
