Renault calls for government ad campaign to boost EV awareness
Renault calls for government ad campaign to boost EV awareness
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Ad campaign needed to build confidence in EVs ahead of 2030 switch date, says Adam Wood. Renault Group UK managing director Adam Wood has called on the government to run an awareness campaign to boost confidence in electric cars and to improve understanding of government plans to transition new car buyers to electric vehicles by 2030.
![[Renault Group UK managing director Adam Wood]](https://static.independent.co.uk/2025/01/29/15/38/renault-adam-wood.png)
Wood returned to Renault UK at the end of last year after a stint as Vauxhall’s UK boss, having started his career with the French brand. His timing coincided with a strong increase in sales for Renault in 2024 and a boost to its market share. Speaking as Renault’s latest all-electric model, the multi-award-winning Renault 5 E-Tech, goes on sale in the UK, Wood told The Independent, “does the public have enough awareness around EVs? I’d like to see some sort of ad campaign to dispel the myths and build confidence in EVs.
![[Renault is confident it will meet the 2025 ZEV mandate, says Wood]](https://static.independent.co.uk/2025/01/29/15/32/renault-5-e-tech.png)
“Consumers had constant messaging about the digital radio switchover and the turn off of analogue radio,” says Wood. “That did the job of raising awareness and increasing the take up of a new technology.”. Wood is brand head for Renault in the UK but also responsible for other Group brands Dacia and Alpine. He confirmed that Renault’s response to the government’s consultation on its Zero Emissions Vehicle Mandate and the 2030 switch was under way, and called on grants for EV buyers to help boost take up, which is lagging behind government targets.
