Revealed: The Christmas chocolate boxes hit the hardest by shrinkflation - with one much-loved brand shrinking by half since 2009
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Snuggling up beside the fire with a chocolate box in hand - what more could one ask for at Christmas?. But this festive season may not be as sweet as it once was, as a shocking new study has revealed the weight of chocolate tubs has decreased significantly since 2009.
![[The team at Spin Genie UK analysed Britain's four main chocolate selection boxes - Heroes, Celebrations, Roses and Quality Street - to reveal how they have decreased in size over the last 15 years]](https://i.dailymail.co.uk/1s/2024/11/26/14/92498797-14127129-image-a-24_1732630190511.jpg)
The team at Spin Genie UK analysed Britain's four main chocolate selection boxes - Heroes, Celebrations, Roses and Quality Street - to reveal how they have decreased in size over the last 15 years. This year, they are priced at approximately £6 across major UK supermarkets.
![[The cheapest option this year is Quality Street which offers around 65 chocolates for 9.23p per piece]](https://i.dailymail.co.uk/1s/2024/11/26/11/90642543-14127129-The_iconic_chocolate_brand_is_introducing_new_paper_boxes_in_an_-a-3_1732620945650.jpg)
Back in 2009, the boxes came with a heftier price tag, costing around £10 each. While today's tubs may seem more affordable, they offer less indulgence per pound than in the past. In 2009, across all tubs combined, the average weight per pound was 101.25g, whereas, in 2024, this is 93.25g.
![[This year, a box of Heroes weighs 550g. In 2009, it weighed 975g]](https://i.dailymail.co.uk/1s/2024/11/26/11/92494289-14127129-image-a-6_1732621855327.jpg)
The numbers don’t lie: our favourite holiday delights have slimmed down, offering fewer treats in every box. In 2009, across all tubs combined, the average weight per pound was 101.25g, whereas, in 2024, this is 93.25g. This year, the weight of Heroes and Celebrations stands at 550g, with Quality Street coming in slightly heavier at 600g.
![[This year, a box of Celebrations weighs 550g. In 2009, it weighed 975g]](https://i.dailymail.co.uk/1s/2024/11/26/12/92494285-14127129-This_year_a_box_of_Celebrations_weighs_550g_In_2009_it_weighed_9-a-14_1732622450098.jpg)
In comparison to 15 years ago, Heroes (975g), Celebrations (975g) and Quality Street (1000g), have declined by 43.5 per cent, 43.5 per cent and 40 per cent, respectively. The worst offender? Cadbury's Roses which once weighed 1100g in 2009, and now weighs a meager 550g.
![[This year, a box of Roses weighs 550g. In 2009, it weighed 1100g]](https://i.dailymail.co.uk/1s/2024/11/26/12/92494311-14127129-This_year_a_box_of_Roses_weighs_550g_In_2009_it_weighed_1100g-a-15_1732622455258.jpg)
