Quality Street accused of 'criminal' shrinkflation after woman who has counted sweets in the tin every year since 2006 reveals how the selection has declined
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A woman who counted Quality Street every year since 2006 revealed exactly how 'shrinkflation' has affected the boxes. Penny Melson, from Brighton, took to TikTok to reveal her family's 'extremely niche' Christmas tradition of counting out just how many Quality Street chocolates are in a packet, as well as each flavour.
![[Penny took to her TikTok to reveal herself and her family have an 'extremely niche' Christmas tradition of counting out just how many Quality Street chocolates are in a packet, as well as each flavour]](https://i.dailymail.co.uk/1s/2024/12/31/13/93615663-14239047-Penny_took_to_her_TikTok_to_reveal_herself_and_her_family_have_a-a-8_1735651741135.jpg)
Shockingly, the family have discovered that the number of chocolates in a box has decreased from 137 to 67 in just under 20 years. In the video, which racked up over 60,000 views, the 26-year-old claimed: 'They literally halved the amount for double the price.'.
![[In a carousel of pictures, Penny shared a series of handwritten notes depicting a breakdown of the types and number of chocolates in each years box]](https://i.dailymail.co.uk/1s/2024/12/31/13/93615647-14239047-In_a_carousel_of_pictures_Penny_shared_a_series_of_handwritten_n-a-9_1735651741136.jpg)
She captioned the clip: 'Extremely niche but my family count Quality Street every year and we have it written down since 2006 how many were in each tin compared to today.'. ‘This lil tradition is actually very fun, no hate [to] Quality Street,’ Penny added.
![[In 2016 the family counted only 84 chocolates in the box, which included just four Chocolate Orange Crunch]](https://i.dailymail.co.uk/1s/2024/12/31/13/93615643-14239047-In_2016_the_family_counted_only_84_chocolates_in_the_box_which_i-a-10_1735651741136.jpg)
In a carousel of pictures, Penny shared a series of handwritten notes depicting a breakdown of the types and number of chocolates in each years box. In 2006, the Orange Chocolate Crunch flavour dominated the box with 22 features, and the Vanilla Fudge also reigned supreme with 17.
![[Meanwhile in 2017 the box was down by six sweets from the years before to just 78]](https://i.dailymail.co.uk/1s/2024/12/31/13/93615665-14239047-Meanwhile_in_2017_the_box_was_down_by_six_sweets_from_the_years_-a-2_1735651741080.jpg)
Penny Melson, from Brighton, who counted Quality Street every year since 2006 revealed exactly how 'shrinkflation' has affected the boxes. Meanwhile in 2008 there was a slight decline with only six Orange Chocolate Crunch sweets and 12 Vanilla Fudge, however there was also 15 less sweet overall.
![[In 2016 the family counted just 66 sweets in the box with only five Orange Crunch chocolates]](https://i.dailymail.co.uk/1s/2024/12/31/13/93615661-14239047-In_2016_the_family_counted_just_66_sweets_in_the_box_with_only_f-a-3_1735651741081.jpg)
