Roksanda’s wet look hair is trending at London Fashion Week

Roksanda’s wet look hair is trending at London Fashion Week
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Roksanda’s wet look hair is trending at London Fashion Week
Author: Lara Owen
Published: Feb, 23 2025 17:34

Summary at a Glance

While tight, slick back buns were big in 2024, this year seems to prioritise a more pared-back approach, with loose pony tails and pushed back hair gracing the fashion week runways.

Wet look hair has long been leading the curve, with gels, creams and leave-in hair masks becoming commonplace in daily hair routines.

Part of this trending look was actually down to last-minute changes, with Anna Cofone noting, “Roksanda had these big shapes around the neck, meaning where we originally had most of the girls in the looped ponytail, they realised that wouldn’t work.

Another aspect Cofone prioritised was less heat, another trending attribute in current haircare, using simply only a hairdryer to set the gel before the models took to the runway.

This pushed back, dual-texture look is set to be the more cool and casual evolution of 2024’s slicked high pony.

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