Samsung and LG unveil new AI-powered smart TVs at CES 2025
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Samsung and LG have unveiled their most high-tech TVs yet at CES 2025, blending artificial intelligence with dazzling displays. The Korean rivals are turning to smartphone-style smarts to enhance picture quality and serve up movie and TV show recommendations.
Samsung’s new televisions include a range of 8K and 4K models that use its NEO QLED display technology. Their visuals are typically a notch below pricier OLED sets, but only the most zealous cinephiles will notice the difference. The QN990F is this year’s flagship model, an 8K TV with barely there borders available from 65-inch to massive 98-inch screen sizes. With one of these on your wall, you may never venture to the cinema again.
It features an upgraded version of the Glare-Free screen tech (to eliminate reflections) found in last year’s Samsung S95 OLED TV. Throw in support for 240Hz at a 4K resolution, and the new model looks set to be a great choice for binge-watchers and gamers.
![[Samsung unveils plans to turn TVs into AI assistants]](https://static.standard.co.uk/2025/01/06/03/06032150-67250b3b-8474-4672-84f1-9e7aaf072966.jpg?crop=8:5,smart&quality=75&auto=webp&width=960)
Under the hood, a beefier processor powers Samsung’s new “Vision AI” features, which offer everything from real-time subtitles on the fly to info about the actors on screen. Syncing with your other smart-home gadgets, the AI can even ping you safety alerts and daily updates, auto-dim your lights when you nod off in front of the TV, and watch for unusual behaviour in pets or family members.
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By positioning your TV as a smart hub that controls your entire home, Samsung may be beating Apple to the punch again. The iPhone maker is believed to be working on a wall-mounted tablet (and maybe even a proper television) that uses AI to talk to your appliances.
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