The Burns Pet Nutrition survey found almost half of Gen Zs buy a Valentine’s gift for their pet, with one in ten spending between £50 and £100.
Separately, a survey by the Kennel Club ahead of Crufts next month found almost half of all dog owners would prefer to spend time with their pet than on a date.
HALF of Gen Z would rather spend Valentine’s Day with their pet than their partner, a poll found.
In contrast, nearly one quarter of Gen X (aged 45 to 60) get presents for their furry friends, while a mere 12 per cent of Boomers do the same.
Pet nutritionist and veterinary advisor Emily Boardman said: “It’s so nice to see how much joy pets bring their owners.
