Shoppers race to Primark as new Miffy pyjama range launches with fluffy dressing gown and super cute slippers available

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Shoppers race to Primark as new Miffy pyjama range launches with fluffy dressing gown and super cute slippers available
Author: Rhiannon Oliver
Published: Jan, 02 2025 11:20

MIFFY-MAD shoppers are running to get their hands on the latest restock of Primark's nightwear range featuring the beloved bunny. The adorable pyjama collection went viral in July thanks to nostalgic fans. And now everyone's favourite rabbit is back in Primark stores - but keen shoppers will have to act fast.

 [Primark shoppers went wild for the Miffy collection's summer 2024 release.]
Image Credit: The Sun [Primark shoppers went wild for the Miffy collection's summer 2024 release.]

Eagle-eyed TikTok users have already started to post their Miffy hauls, boasting fluffy white dressing gowns and soft furry slippers. The fictional character was created by Dick Bruna in 1955, quickly becoming the author's best known and most popular character.

 [One eagle-eyed TikTok user found the latest winter drop of the Miffy clothing range.]
Image Credit: The Sun [One eagle-eyed TikTok user found the latest winter drop of the Miffy clothing range.]

Loved by children all over the world, the sweet and gentle rabbit featured in over 30 books. In 1984, the little bunny hopped onto our TV screens, and adoring fans have been keeping an eye out for her ever since. Primark's winter release of the Miffy collection follows the roaring success of the previous summer release.

 [The clothing collection has a wide variety of cosy styles to suit everyone.]
Image Credit: The Sun [The clothing collection has a wide variety of cosy styles to suit everyone.]

Last year, the retailer posted a video of the cutesy clothes, captioned: 'don’t run, hop to Primark for these Miffy PJs’. Now, the budget-friendly range has returned in-store. She captioned the clip: "Obsessed!". The video shows Liv's journey to the Norwich Primark branch, where she hunted for the Miffy merchandise.

 [Miffy is loved by children all around the globe.]
Image Credit: The Sun [Miffy is loved by children all around the globe.]

She showed viewers rows of Miffy-themed clothing, including soft and fluffy white dressing gowns and thick, furry slippers. The collection also features a gorgeous black and white checkered pyjama set - with options for both longer trousers or shorts. Liv told her followers the top cost £13 while the pyjama shorts cost £10.

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