Strictly victory will be 'life-changing' for Chris McCausland: Blind comedian is in line for 'seven-figure salary' as brands queue up to work with 'family-friendly' star after Glitterball trophy triumph
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Chris McCausland's Strictly Come Dancing victory will be 'life-changing' for the blind comedian as companies 'queue up to work with him', a PR expert said today. The 47-year-old and partner Dianne Buswell lifted the Glitterball trophy on Saturday following a public vote, as the BBC show celebrated 20 years on screen this year.
![[Chris McCausland was given his first perfect score of 40 points for a waltz routine to You'll Never Walk Alone by Gerry and the Pacemakers, his final dance of the series]](https://i.dailymail.co.uk/1s/2024/12/16/08/93177887-14196715-A_source_said_What_he_did_by_keeping_everyone_in_fits_during_the-a-4_1734338876966.jpg)
They beat actress Sarah Hadland and partner Vito Coppola, Love Island star Tasha Ghouri and dancer Aljaz Skorjanec and JLS singer JB Gill with Lauren Oakley. One commentator said McCausland would now be inundated with brand offers, but urged him to 'hold out for the bigger deals that can take a bit longer to negotiate'.
Andy Barr, reputation management specialist at Season One Communications, told MailOnline: 'Chris McCausland is a brand dream and is now going to go on and earn life-changing fees from companies who will queue up to work with him. 'This will be from big-ticket fast-moving consumer goods brands keen to tap in to his progressive, wholesome and family-friendly image. He is not going to need to venture down the route of putting his name to product ranges and earning on the back of sales. Brands will just want to take his name and align it to his growing profile.'.
Mr Barr said McCausland's 'can-do attitude is warming the nation's hearts', and his appearances on the Strictly tour will open the star up to more new fans. Chris McCausland and his partner Dianne Buswell won Strictly Come Dancing on Saturday. Chris McCausland with his wife Patrica (left) and his daughter Sophie (right) last month.
