The 30 best and worst beach and resort package holiday providers for 2024 revealed by Which? - with Trailfinders top of the table
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The 30 best and worst beach and resort package holiday providers for 2024 have been revealed in a new survey by Which?, with bespoke holiday firm Trailfinders taking the top spot and eDreams at the bottom of the table. More than 12,000 customers ranked the companies based on six key criteria - customer service, standard of accommodation, how well the description matched the reality, organisation, transport to and from the accommodation and value for money. A customer score was calculated based on overall satisfaction and likeliness to recommend.
Trailfinders, Kuoni, Jet2 Holidays, Olympic Holidays and Beachcomber Tours were all awarded Which? Recommended Provider endorsements, after 'gaining an unprecedented number of recommendations'. Best-rated Trailfinders achieved 'an impressive' 87 per cent customer score, with five stars for both customer service and organisation. Which? explains: 'Its holidays are all booked via direct contact with an advisor, whether in person, over the phone or via virtual consultations.'.
One customer told Which?: 'They really listened and organised the holiday we wanted, not the one they wanted to sell.'. The bespoke holiday firm also scored four stars for accommodation, how well the description matched the reality and transport to and from the accommodation. Which? says: 'Almost uniquely, they keep customer money in a trust account until their return from holiday in case an airline or holiday provider goes bust, adding an extra layer of protection.'.
Luxury holiday specialist Destination2.co.uk took second place in the ranking thanks to a customer score of 86 per cent. Those polled gave it five stars for customer service and four stars for quality of accommodation, how well the description matched the reality, organisation and value for money.
