The ‘Apres ski’ collection that’s got fashionistas racing to Primark – it’s cheap and perfect for the cold weather too
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THE cold weather is officially here and if you're looking to revamp your winter wardrobe, Primark has the collection for you. You no longer have to compromise style to keep warm with the shop's latest Apres ski-inspired looks. In a viral TikTok video, the official Primark account gave viewers a glimpse at some of the new items available.
To illustrate shoppers excitement, the clip featured viral audio from YouTube sketch comedy group Smosh. "Are you kidding? That’s unfair, she made those. I need to calm down. Everything’s fine, I’m an adult," said one of the hyped up members. Referring to the audio, the caption joked: "Me when I'm told I can't wear my full Apres collection to get milk from the shop.".
![[White après-ski jacket with black trim.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/12f3e4d3-f7eb-457f-b871-198a87dbb112.jpg?strip=all&w=805)
The official Primark account pointed out that the looks should be allowed to be shown off at all times. "But it's Apres season?" they wrote in the caption of the clip. The clip showed some of the latest releases, including jumpers, coats, and hats. "Got to be winter ready," they told their fans in the comments section.
![[Red puffer jacket from the Primark Après ski collection.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/apres-ski-collection-s-got-963088271.jpg?strip=all&w=540)
The first item featured was a white knit jumper with a picture of ski lifts embroidered on the front. Red text across the chest of the retro cosy jumper read: "Les Alpes.". To layer over it, shoppers can choose from a wide variety of thermal coats. One option is a bright red puffer jacket with a black lined interior and cuffs.
![[Red and white cable knit beanies on display.]](https://www.thesun.co.uk/wp-content/uploads/2025/01/apres-ski-collection-s-got-963088268.jpg?strip=all&w=540)
