Montgomery attributes the stylist Annabelle Bornstein’s viral “wrong shoe theory”, which suggests pairing an unexpected shoe with an outfit, to the growing trend’s success.
The sneakers that originally launched in 1999 have recently replaced the Samba after the former prime minister Rishi Sunak wore the Adidas shoe, killing their cool in the process.
Rocha describes them as “a perfect blend of a traditional ballet style shoe, but still sporty”.
Yes, shoes that are an amalgamation of a ballerina flat and a sneaker are quickly emerging as a key footwear trend for spring.
Joy Montgomery, the shopping editor at British Vogue, pegs their popularity to “the evolution of fashion’s ugly shoe narrative”.
