The 'Swifty effect' set to attract largest TV audience ever for the Super Bowl - as popstar's boyfriend Travis Kelce heads out for star appearance Today's Super Bowl is expected to attract its largest TV audience ever, thanks to the ‘Swifty effect’.
The biggest event in US sport sees Travis Kelce's Kansas City Chiefs going after their third Super Bowl in a row against the Philadelphia Eagles.
Taylor Swift’s boyfriend Travis Kelce plays for the Chiefs and her appearance at the match last year led to a record 123.7 million TV viewers – with a 24 per cent increase in 18- to 24-year-old women.
Travis Kelce (87) kisses Taylor Swift after the NFL Super Bowl 58 football game against the San Francisco 49ers in February 2024.
The biggest event in US sport sees the Kansas City Chiefs going after their third Super Bowl in a row against the Philadelphia Eagles.
