The Sun Online recently revealed how Cadbury has shrunk the number of Creme Eggs in its larger multipacks and increased the price - leading to the cost of each egg doubling.
Last year, the choc-maker made 10-packs of Creme Eggs, which sold for £3 in Tesco with a Clubcard, or £4.95 full price, but the new eight-packs are £5.50, or £4.75 with a Clubcard.
It’s all part of Aldi’s plan to be as efficient as possible - and this, the budget shop claims, helps keep costs low for shoppers.
Cadbury owner Mondelez International said it was facing higher prices across its supply chain and promised they only make changes to product sizes as a “last resort”.
It means that with a loyalty card each egg now costs 59p when bought in the packs, rather than last year’s promotional price of 30p.
