Tiger Woods and Rory McIlroy succeed where LIV Golf continues to struggle after landing crucial deal Tiger Woods and Rory McIlroy's new golf league TGL has struck a major UK TV deal, something LIV Golf has failed to do across its first three seasons.
Despite the huge growth of streaming in recent years, the marketing power of a linear TV giant like Sky remains a huge benefit when promoting sports events, with prime advertising opportunities on Premier League football coverage.
TGL has announced an exclusive two-year broadcast rights deal with Sky Sports, with live TV coverage of every match when the league launches next month.
LIV Golf, however, has failed to secure a UK broadcast deal in each of its three seasons since launching in 2022.
Its events are broadcast on The CW rather than a major sports network, although the league is reportedly in negotiations with FOX.
