Leading polling experts Professor Sir John Curtice, Lord Hayward and Luke Tryl explain why the surge in support for Reform UK coupled with an historic collapse for Labour is a genuine trend in British politics.
On the same day FindOutNow put Reform top with 29 per cent 11 points ahead of the Tories on 18 per cent in third and four ahead of Labour on 25 per cent.
Mr Tryl of More In Common agreed: “There’s no doubt Reform have momentum and we are seeing people who had previously been in the ‘I like Farage but I don’t think he should be PM’ now saying ‘well we may as well roll the dice given Labour haven't delivered and Tories had 14 years’.
He also questioned whether, as some believe, there is a natural alliance to be had with the Tories and Reform or whether more Tories can be persuaded to switch over to Reform.
Reform’s popularity surge in the polls is legitimate and could be sustained until the general election, polling guru professor Sir John Curtice has told The Independent.