Insights from our 2025 Meetings & Events Forecast reveal that meeting planners overwhelmingly agree in-person meetings are far more effective for fostering collaboration, strengthening relationships, and building engagement.
By closing the gap between virtual and in-person participants, these tools are transforming hybrid meetings into platforms that foster equal engagement, no matter where attendees are tuning in from.
Mobile apps, real-time engagement tools, and AI-powered solutions are also quickly becoming the backbone of modern meetings, allowing organizers to elevate experiences while addressing logistical challenges.
According to Forrester’s 2024 State of B2B Events Survey, organizations that integrate their event technology platforms into broader marketing stacks report a 31% higher satisfaction rate with their events.
However, Forrester also highlights that only 20% of enterprises have achieved this level of integration, underscoring a significant opportunity for teams to harness technology to craft events that feel seamless, tailored, and memorable.
