A number of marketplaces have sprung up seeking to make use of anti-establishment fervor – are they here to stay?. Among the many odd things to come out of Donald Trump’s political movement – see ear bandages, doomed boat rallies and rubbish dancing – one that could be here to stay is more prosaic: the creation of a series of rightwing marketplaces and products seeking to capitalize on anti-establishment fervor.
![[Adam Gabbatt]](https://i.guim.co.uk/img/uploads/2017/10/06/Adam-Gabbatt,-R.png?width=75&dpr=1&s=none&crop=none)
In recent years a number of platforms have sprung up to sell conservative-made items, from “anti-woke” dog food to pro-America lipstick, in a pushback against what they claim is “cancel culture” in the US – and what others might see as a fairly cynical attempt to cash in on rightwing Americans’ political beliefs.
Mammoth Nation and Public Square are among the most prominent in the movement, both offering an Amazon-esque service, but stocking only goods which they claim are made by companies which have “conservative values”. Mammoth Nation makes its values clear on the homepage of its website: “Join Mammoth Nation to fight against Radical Left agendas,” booms a message, with the company claiming to stock only “brands who align with your beliefs”.
“When all of this wokeness started to happen and cancel culture, and then you start to see these companies stand up and say, ‘We’re not supporting this conservative or this Christian value any more,’ and just really lines in sand were starting to get drawn,” Drew Berquist, the national spokesperson for Mammoth Nation, told The Need to Know Morning Show, a North Dakota-based rightwing radio show, in December.
