The Insta-famous bakeries beloved by woke yuppies as backlash grows against Gail's: Metropolitan Londoners are braving 40-minute queues for pastries with a cult status
Share:
Known for its viral sticky cinnamon buns and trendy red branding, Gail's has become synonymous with chic middle class neighbourhoods and well behaved dogs accompanying their owners for a quick coffee catch-up. But the famous chain has recently found itself embroiled in a 'gentrification' row with residents across the capital pushing back at plans for the brand to open locations.
![[Social media is filled to the brim with trendy viral offerings across the capital with influencers praising independently owned bakeries. Pictured, a sandwich from the Dusty Knuckle]](https://i.dailymail.co.uk/1s/2025/01/09/21/93931425-14267491-Social_media_is_filled_to_the_brim_with_trendy_viral_offerings_a-a-60_1736459608701.jpg)
In August, thousands in Walthamstow signed a petition against a new opening amid fears it would run smaller cafes out of business, while more recently Stoke Newington dwellers have declared 'chains are not welcome' on social media after news of a new location on the High Street. Elsewhere on X some are promising to 'boycott' the 'mediocre' and 'overprices' cafes.
![[Social media has raved about venues like Eric's, urging followers to get there early so they don't miss out]](https://i.dailymail.co.uk/1s/2025/01/09/21/93931431-14267491-Social_media_has_raved_about_venues_like_Eric_s_urging_followers-a-43_1736459257532.jpg)
Ans as Londoners are hitting out at the patisserie giant's expansion - yuppies in the city are looking for independent alternatives. Social media is filled to the brim with trendy viral offerings across the capital as food influencers seek out independently owned bakeries that serve hoards of young people who dust off the cobwebs to stand in line on weekend mornings.
![[Some, namely Eric's in the leafy East Dulwich, are only open for three days a week - and even then, only until all its offerings are sold out]](https://i.dailymail.co.uk/1s/2025/01/09/21/93931441-14267491-_Well_worth_the_queue_but_be_warned_you_need_to_be_there_early_m-a-28_1736458636856.jpg)
Croissant connoisseurs are braving bustling queues of up to 40 minutes just to get their hands on social media savvy buns, with delectably unique offerings like 'sage tea drizzle', 'guava raspberry jelly' and 'lime merengue'. Some, namely Eric's in the leafy London suburb of East Dulwich, are only open for a three days a week - and even then, only until all its offerings are sold out.
![['We got there at 9:50 or so and already a few things were sold out,' TikToker londonernoam warned. 'Everything looked so good though and the service was great']](https://i.dailymail.co.uk/1s/2025/01/09/21/93932275-14267491-_We_got_there_at_9_50_or_so_and_already_a_few_things_were_sold_o-a-26_1736458606465.jpg)
