Fashion fans claim Primark has ‘outdone themselves’ with...

FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection. So if you want to give your wardrobe an upgrade ahead of the warmer weather, then you’ve come to the right place and will need to check this out. One fashion and beauty fan was left gobsmacked when browsing her local Primark in Westfield, White City. Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’.

Image Credit: The Sun [Shoppers outside a Primark store.]

Posting on social media, the influencer, who is known to her 44,700 followers as ‘Happy Duck’, eagerly gave users a close-up look at the new-in buys. Not only did she spot stunning homeware, but she was also very impressed with the beautiful nightwear and the affordable beauty buys. The brunette beauty shared her short clip online with the caption ‘Did I just spot Djerf Avenue dupes in Primark? Obsessed with their PJs atm and I have to say this is the best collection I've seen them ever do’, leaving many open-mouthed.

Image Credit: The Sun [Primark pajamas and robes with cherry print.]

Showing off the purse-friendly finds, including a £15 pair of boyfriend pyjamas that look strikingly similar to Molly-Mae’s favourite designer pair, the shopper said: “What I saw in Primark today was beyond belief, they have truly outdone themselves this time.”. Showing off the dressing gowns, she continued: “If you're into Djerf Avenue, they have exact dupes right here in Primark. She also spotted cheap beauty buys for just £2.50 each, as well as stunning bedding sets, as she beamed: “Look at the headband, look at the duvet sets - oh my god.”.

Image Credit: The Sun [Primark fruit-printed headband.]

Thrilled with her finds, she continued: “If this is their Spring collection, I have to say this is the best Spring collection yet.”. She then advised shoppers: “2025 - get down to Primark.”. The TikTok clip, which was posted under the username @happyduckart, has clearly left many open-mouthed, as it has quickly racked up 198,600 views. Primark shoppers were left stunned by the affordable Spring finds and many eagerly raced to the comments to express this.

Image Credit: The Sun [Primark boyfriend pajamas with floral print.]

I have to say this is the best Spring collection yet. One person said: “Better give my money to Primark.”. Another added: “I’m on my way!”. By Clemmie Feildsend, Fabulous Fashion Editor. AS someone who's no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too. For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.

And I’m definitely not alone - on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time. But no matter what, Primark always delivers. Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores. While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.

Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham - if anything, she looked even better than some of the guests at The Fashion Awards. With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough. A third commented: “Omg I can’t keep up, they come out with the cutest PJs.”.