People are only just realising the hidden meaning behind Twix's logo

After years of speculation, chocolate fans have just discovered the hidden meaning behind the logo of one of the world's favourite chocolate bars. Chocoholics were left in disbelief after learning the true etymology of Twix's name in 2023 - but are now learning the lesser known trivia about the wrapper's design. The sweet treat, which contains two biscuits covered in a layer of toffee, incased in milk chocolate, first came to British supermarket shelves in 1967 and is a firm favourite across the pond in the US as well.

It's sure to stand out at the supermarket for its distinct golden packaging - but if shoppers glance closer, they might want to zoom in on the illustrated letter 'i'. The current logo, which has been in place since 2010 following four major redesigns, features the name in a bright red font, with an uppercase 'T' followed by all lowercase letters. The dot above the 'i' now contains two vertical red lines in its centre, while its predecessor was a plain red circle.

For a while, fans assumed that the dashes were a reference to the 'pause' button motif that had appeared in the brand's 2011 'pause like you mean it' campaign. Others, meanwhile, believed that they resembled a miniature image of the chocolate bar. After years of speculation, chocolate fans have just discovered the hidden meaning behind the logo of one of the world's favourite chocolate bars, the Twix (stock image).

However, the company has since confirmed that the imagery contains a double-meaning. In 2021, a fan took to X to share their disbelief after spotting the hidden reference. They wrote: 'I just realised these are two Twix bars ― I thought it was a pause button.'. Addressing the tweet, Twix followed up with a response on its Facebook page in July 2021. They playfully wrote, 'Or maybe it's both,' before adding, 'Raise your hand if you were today years old when you learned this is BOTH a pause button and two TWIX bars.'.

Dozens took to the comments, with many reminiscing over Twix's 2011 pause campaign while others expressed shock over the revelation. Twix has since confirmed on its Facebook page that the logo contains a double-meaning. Dozens of fans took to the comments, with many reminiscing over Twix's 2011 pause campaign while others expressed shock over the logo's double meaning. One person wrote, 'I'm old enough to remember the commercials where they would pause time to eat a Twix,' while another said, 'Every pause button actually IS two Twix bars... how do people not know this???'.

A third chimed: 'I knew it was a pause button, but never thought of it as two Twix bars before now.'. It comes as customers recently rediscovered the riddle behind the bar's name. An online debate from 2018 in which the confectioner confirmed the lore behind the catchy title has resurfaced - leaving people shocked. According to the Mirror, the original discovery came when one user said they had read somewhere that the true meaning of Twix was 'twin biscuit sticks'.

The official Twix account responded to say it was 'close' but not quite right, before clarifying: 'It's short for "twin sticks".'. It's not the first time customers have been left puzzled by the true symbolism behind a brand. Elon Musk, who founded Tesla in 2003, revealed what the logo behind the car actually represents. In a response to a querying tweet in 2017, Musk explained that the Tesla logo is intended to 'represent the cross-section of an electric motor.'.