Stacey Solomon has said her "dreams have come true" as she marked a huge milestone. The TV personalty who found fame on The X Factor in 2009 has gone on to become one of the biggest names in entertainment, amassing millions of followers and landing her own TV shows. But away from her media career, Stacey has been building her business empire. Now, it appears the work of the 35-year-old has paid off as one of her business ventures has hit new levels of success and has bagged a deal with a major High Street brand. Just two years ago, Stacey put her passion into the hair care brand, REHAB. after dozens of her online followers often commented on her luscious locks.
Prior to joining forces with the brand, Stacey had been a fan and had been purchasing a variety of the products on offer. In 2023, she became an official partner and an investor in the brand – which is now in talks with retailers over in America. But, this week, the brand struck a deal with Boots, as well as Selfridges. "I genuinely can't believe REHAB. is launching into Boots," Stacey told the Mirror. She went on to add: "When I invested nearly two years ago, I hope we'd hit huge milestones like this but you never really know. Seeing our brand grow and having places like Boots notice us is just amazing.
"Me, Vicky Ellis, Anastasia Muca and the whole REHAB. team are beyond proud to walk into stores and see our products here. I'm also so proud that we're a business founded and run by women." Appearing at the Boots flagship store on London's Oxford Road, Stacey commented: "Today has been a dream come true. There's nothing more I love than meeting our customers and hearing about what they think we should do next!.
"The biggest thank you to every single person who has supported us over the years, you're the reason we're here today." The products, which had primarily been available online will now be stocked in over 200 Boots stores, as well as their website. The company, founded in 2022 aimed to help people transform their hair as well as providing eco-conscious alternatives to the current market. Since Stacey joined the team in 2023, the brand has grown by an eye-watering 2800% year on year, selling two bottles of hair oil every minute. The huge update comes after she shared an insight into her family life admitting that things are moving very fast for her.
She shared a touching photo of her with her son Zachary on her Instagram Story after picking him up from college. Pouring her heart out, Stacey penned: "Zachary time. Picked up Zach from college and we are learning to drive. Honestly, where does the time go?" It wasn't just Zachary's transition that tugged at the star's heartstrings; her youngest child is also embarking on a new journey. Stacey revealed on Monday: "My eldest is learning to drive and my youngest is off to nursery tomorrow. My heart can't cope," coupled with a crying face emoji.
