Chat Cola — its red tin and sweeping white script bearing remarkable resemblance to the iconic American soft drink's logo — has seen its products explode in popularity across the occupied West Bank in the past year as Palestinian consumers, angry at America’s steadfast support for Israel in its war against Hamas in Gaza, protest with their pocketbooks.
“When people started to boycott, they became aware that Chat existed,” Fahed Arar, general manager of Chat Cola, told The Associated Press from the giant red-painted factory, nestled in the hilly West Bank town of Salfit.
With the “buy local” movement burgeoning during the war, Chat Cola said its sales in the West Bank surged more than 40% last year, compared to 2023.
Order a Coke to wash down some hummus in the Israeli-occupied West Bank these days and chances are the waiter will shake his head disapprovingly — or worse, mutter “shame, shame” in Arabic — before suggesting the popular local alternative: a can of Chat Cola.
“Quality has been a problem with local Palestinian products before,” said Hanna al-Ahmad, 32, the head of quality control for Chat Cola, shouting to be heard over the whir of machines squirting caramel-colored elixir into scores of small cans that then whizzed down assembly lines.
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