Popular multi-billion-pound beverage brand to exit UK market amid production concerns An eco-friendly canned water and soft drink brand beloved by Gen Z - thanks to its high profile social media marketing and brand ambassadors - is set to temporarily stop selling outside of the US over production concerns.
A spokeswoman for Liquid Death told The Grocer: 'Despite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US.'.
Liquid Death failed to find similar levels of success in the UK compared to America, with sales in Tesco, Iceland, Ocado, Nisa, and Co-op, amounting to £2 million in the 52 weeks ending in September last year, according to NIQ via The Grocer.
Popular US beverage brand Liquid Death (pictured) has announced its decision to temporarily pause sales outside of its domestic market.
Liquid Death, which sells flavoured sparkling water, capitalised on a growing sober market and has collaborated with teetotal celebrities, including Travis Barker.
