Beyonce can trademark daughter Blue Ivy's name after 12-year battle Beyoncé is now able to trademark her 12-year-old daughter Blue Ivy's name after a lengthy legal battle.
The Single Ladies songstress first began her battle with federal regulators in early 2012 when her eldest child was born; Blue Ivy seen in February 2024.
On Tuesday, the 43-year-old sensation officially won her court case against a small Wisconsin boutique — who had held the trademark since September 2009 — for legal rights to the phrase 'Blue Ivy' according to The Trademark Official Gazette.
In November 2023, Beyoncé filed for the trademark once again however, a tentative issue was ruled because a Wisconsin boutique owned the Blue Ivy logo.
Her BGK Trademark Holdings LLC applied at the U.S. Patent and Trademark Office, but she had gotten into a battle with wedding planner Veronica Morales who fought against the star's application.
