Brits admit to using bizarre objects to keep warm including 'hot jacket potatoes'
Brits admit to using bizarre objects to keep warm including 'hot jacket potatoes'
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A survey of 2,000 adults revealed that 37% have their own unique methods for staying warm. The majority, eight out of ten, turn to comfort food for warmth, but others have adopted more unusual techniques. These include stuffing newspapers or cardboard into their clothes, carrying a hot jacket potato in their pocket, using the heat from their laptop while working, or simply snuggling up with their partner for body heat.
The study also found that 12% build a blanket fort to ward off the cold, and 13% dance around to get their blood circulating. Interestingly, the survey revealed that 21% of people who use these unconventional methods to beat the cold keep them a 'secret' for fear of being considered strange.
The research was commissioned by PepsiCo, which is launching limited edition Extra Flamin' Hot Walkers Crisps and an online store - 'Temp Drop Shop' - on TikTok. The store will feature spicy collaborations with UpCircle lip balm, Ginsters sausage rolls, and Doughlicious cookie dough & gelato bites. However, orders can only be placed from 29th January after 4pm - when the sun sets and the temperature falls.
Rob Pothier, spokesperson for Extra Flamin' Hot, commented: "Nobody likes the start of the year. It's dark, gloomy and cold, so it's no wonder Brits are using quirky techniques to stay warm.". "That's why we wanted to bring the heat the best way we could for anyone looking to spice up their winter in completely unexpected ways.".
