Businesses want to turn to AI for more specialized tasks, but aren't always sure how

Businesses want to turn to AI for more specialized tasks, but aren't always sure how
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Businesses want to turn to AI for more specialized tasks, but aren't always sure how
Published: Feb, 12 2025 12:00

Summary at a Glance

As AI evolves from becoming a novelty to proving its uses across various business applications, DeepL says 2025 will be the year that companies pay more attention to how AI is bringing ROI-positive value to them.

Rather than threatening to displace human workers, language AI has been observed supporting external translation agencies (32%), supporting in-house translation teams (31%) and embedded into key products (26%), proving its position as a human aid and productivity booster.

DeepL Founder and CEO Jarek Kutylowski stated more than half of C-Suite execs spend more than an hour every day dealing with ineffective communication, leading to one in four (25%) wanting to use AI for specific tasks like translation.

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness.

Nearly three-quarters (72%) of executives plan to embrace AI this year, with nearly a third prioritizing investments in core business areas, new research has claimed.

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