Christmas boost for struggling British pubs as they are set to sell 300 million pints this month Christmas is set to give the struggling pub sector a boost, with almost 300 million pints expected to be sold this month.
The sales of pints in pubs in December amounts to 9.5% of their annual beer sales and the British Beer and Pub Association predicts that with the average pint costing £4.80 this may generate sales of £1.4 billion.
Emma McClarkin, BBPA chief executive, said: “Month in, month out, but most of all at Christmas, beer and pubs pour billions into the UK economy and Treasury.
With the average pub making just 12p a pint thanks to the shocking cost of doing business, these figures highlight just how much our sector boosts the economy, but also what little money is left over.
Overall, the BBPA said the beer and pub sector would be pouring £3.3bn into the economy over the festive period - it's busiest time of year, with £1.7bn going to the Treasury in taxes.
