When announcing the deal on Tuesday, which had already been leaked through a social media post showing new driver Carlos Sainz in his 2025 kit, the team confirmed the multi-year collaboration with Atlassian is "the biggest partnership deal in Williams’ 48-year history".
F1 team confirms name change for 2025 after signing 'biggest deal in its history' Williams Racing has announced the "biggest partnership deal" in its near-50-year existence.
And team principal Vowles said: "I am delighted to welcome Atlassian into Formula 1 and our evolution into Atlassian Williams Racing.
"We are putting in place all the right ingredients to get this team back to the front of the grid, and in Atlassian we have a partner that through its technology and tools will help unleash our full potential by improving teamwork and collaboration right across the organisation.
Software company Atlassian has been confirmed at the team's official technology partner but also, and more crucially, its title sponsor.
