From purple lashes to sex appeal nails, the 4 weird and wonderful beauty trends that shaped 2024
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2024’s BEEN one of the biggest years for beauty ever - the reason? Social media. We’re no longer just using social media to swipe our time away, stalk our exes, or find new restaurants - it’s also our go-to for sourcing beauty products. This year, we’ve hit ‘like’ on snow queen make-up, cocktail nails, and everything in between - and our obsession with swiping beauty content isn’t slowing down.
![[These are the beauty trends that shaped 2024]](https://www.thesun.co.uk/wp-content/uploads/2024/12/purple-lashes-sex-appeal-nails-958321939.jpg?strip=all&w=960)
“Social media has a seismic impact on beauty shopping habits, driving trends, and shaping purchasing decisions, often leading to the discovery of new brands and prompting products to sell out,” says Grace Vernon, Head of Global Foresight and Trends at Boots and No7 Beauty Company.
![[Social media has sparked several make-up trends in 2024]](https://www.thesun.co.uk/wp-content/uploads/2024/12/NINTCHDBPICT000958145233.jpg?strip=all&w=639)
This year’s social media make-up trends have been random and fluid, shifting between bold and glam to natural and understated almost hourly. Earlier this year, shimmering, radiant #icymakeup clocked up over three million views, and in June, bright, bold mascara took centre stage as searches for ‘colourful lashes’ clocked up over 63.9m views on TikTok.
![[Soft cloud curls have had a moment in 2024]](https://www.thesun.co.uk/wp-content/uploads/2024/12/NINTCHDBPICT000958145307.jpg?strip=all&w=640)
In 2024, social media hair trends have focused on health and wellbeing, with “Healing My Hair” videos - where users perform nurturing haircare routines - occupying our feeds in September. From January’s flicky, textured butterfly bobs - now mentioned in over 130 million TikTok posts - to September’s soft, wispy cloud curls, social media users have also had plenty of fun with their hair in 2024.
![[Rouge nails have taken over social media]](https://www.thesun.co.uk/wp-content/uploads/2024/12/NINTCHDBPICT000958145289.jpg?strip=all&w=710)
