Grim Amazon Prime change for 2025 branded ‘unbearable’ and you’ll need to pay to avoid it
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AMAZON Prime Video customers have spent winter bracing for an increase to the number of ads displayed on the streaming service. The tech giant warned late last year that it was going to ramp up its ad slots sometime in 2025. Roughly 12 months ago, the streaming service introduced ads to all Prime Video subscribers - and forced customers to pay an extra £2.99/$2.99 to get rid of them.
![[Prime Video followed in the footsteps of Netflix and then Disney+, which led the way by rolling out adverts]](https://www.thesun.co.uk/wp-content/uploads/2024/12/sim03251-JS928173854.jpg?strip=all&w=960)
Since the company had not seen a significant decline in usership figures after the ad rollout, Amazon bosses have decided to introduce even more. But subscribers say there are already more than enough ads on the platform. "I’m done then, tried watching something last week and it was already at an unbearable level," one viewer wrote in a Reddit post.
"Amazon are trashing all their services at the moment, baffling.". In a separate post, another viewer added: "There's already way more than Netflix etc. And when you rewind, it resets the ads. Fix that before increasing the amount ffs.". The reaction is fairly unanimous: viewers don't like ads - and are reluctant to accept more.
Some viewers that weren't completely put off by the first tranche of adverts, have decided the second load is enough to make them boycott the service. While others reckon the move will only push more people to pirate content. "It's already so bad. I'm out. I literally just canceled my subscription," a third viewer wrote.
