I create M&S Christmas foods – the motto we follow to make tasty £9 turkey lasagne that customers want to buy
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ONE British supermarket has a stronghold over Christmas, and it's normal to think of them when we look forward to the festive period. For many of us, a trip to the Marks and Spencer foodhall to admire their festive food range is an absolute Christmas-must.
![[The Turkey Feast Lasagne launched this year and has been a viral sensation.]](https://www.thesun.co.uk/wp-content/uploads/2024/12/brussel_3__2_jpg-JS959619276.jpg?strip=all&w=702)
But just how do their food team come out with such innovative and fresh ideas, year-on-year?. Apparently there is one golden rule that the Marks and Spencer product development team has to follow. Stephen said: "‘There has to be a balance around Christmas because it’s such a nostalgic time of year in terms of food and tradition, but at the same time, people want novelty and they want something different and interesting.
![[It's hard not to associate M&S with Christmas.]](https://www.thesun.co.uk/wp-content/uploads/2024/12/KGY9GKjpg-JS959618297.jpg?strip=all&w=960)
"You can’t make something too tricksy, so we have a motto which is that you can change one thing, but don’t change two. "If you change too much, customers can become a little bit frightened, so we kind of take them by the hand and coax them into change.".
![[The lasagne uses a festive turkey ragu instead of traditional beef.]](https://www.thesun.co.uk/wp-content/uploads/2024/12/brussel_3__1_jpg-JS959619274.jpg?strip=all&w=702)
One of the stand-out examples of this rule is Marks' new Turkey Feast Lasagne. And the comments were full of people eager to try the latest offering, with one writing: "That does look nice.". And another saying: "Well hello there.". The dish has a delicious slow-cooked turkey ragu, sausagemeat and cranberry stuffing, layered between thick egg pasta sheets and bechamel sauce.
Stephen said the choice to swap turkey into the recipe over traditional beef was an example of knowing the limits of what to experiment with: "People love lasagne, so what we’ve done is put a bit of a twist on the classic. We changed the meat and added all the elements of our Turkey Feast sandwich, but kept the familiar format.
