Trinny Woodall is a guest dragon on tonight’s Dragon’s Den, but how did she amass her fortune?. The businesswoman is set to appear as a Guest Dragon on Dragons’ Den on Thursday night to consider making investments in the businesses of budding entrepreneurs. She is set to be joined by resident dragons Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett. The star first soared to fame alongside Susannah Constantine on their TV programme What Not To Wear, helping people across the nation gain a greater understanding of their sartorial choices.

The duo hosted the show until 2005 and hosted a variety of spin-off shows with similar concepts as they dished out fashion advice. Trinny continued to appear on a variety of shows giving advice and co-wrote several books with Susannah. But how did the star go from a TV personality to a business leader?. Trinny London is a brand run by Woodall that was launched in 2017. The brand is beauty-focused and sells predominantly skincare and make-up.

According to Forbes, the brand is worth $250 million (around £200 million) and generated £55m in revenue in the year to March 2023. A 2024 report from The Times valued her business at £180 million. It has been reported that the star has a 41.4% stake in her company. The star revealed in the Forbes interview that she sold her £5 million Notting Hill home to fund her business: ‘The best investment for me was starting Trinny London, and I sold my home to do it.’.

‘Once I stopped doing television, I couldn’t afford the life I had created,’ she told The Times. ‘I wanted to start this business but I wasn’t getting the salary I’d been on.’. ‘I worked hard for ten years on TV and saved up to buy that house, I put my all into it,’ she said. ‘I spent months thinking, do I really have to sell it? I knew I wasn’t going to be able to repay the mortgage and I couldn’t start a business in heavy debt. The hardest thing was getting to the stage of making that decision.’.

After she downsized to fund her business, the businesswoman began renting and in 2024 she revealed that she was still renting. ‘Still today, I live in a rental, I don’t own a home,’ she said on the podcast Spinning Plates with Sophie Ellis-Bextor. ‘I own part of home, a little chalet in France, so I have my roots slightly somewhere and it’s also a place we’ve had for 25 years, for Lyla it’s the most important place actually.’.

She then added: ‘I sit in this place where I think it’s successful right now but it’s not yet where it needs to be for me to feel I have total freedom of, “I bought and paid for a house”.’. ‘I do want to be in a position where I can be in a home that I own, where I can also help Lyla, towards a flat.’. ‘Those are the most basic things I would like to do. And then I won’t also probably be 65 and working sort of 18-hour days.’.

The star has used her Instagram and social media accounts to show her followers exactly how to use her products. Trinny is also frequently in her shop in London talking to her customers about the products. ‘I don’t have a work-life balance, because I don’t compartmentalise them. ‘If I go to check how the store is doing at the weekend, I enjoy it. If women come up to me, I enjoy it. It energises me.’.

She also spoke about how her brand focuses on an older demographic and provides them with what they really need. ‘Any woman aged 35 plus can, at some stage, feel overwhelmed and lost,’ she told The Times. ‘I built what I thought was fitting a need for women who maybe felt they were being ignored.’. Got a story?. If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.

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