Rascoff spoke confidently about the game changing effect of AI-powered online dating, saying: “This Cambrian explosion in AI is going to allow Match Group to have the same kind of business inflection that the shift from desktop to mobile created for our category and other categories around 10 years ago — when mobile exceeded desktop.”.
In a press release announcing the photo tool, Tinder CEO, Faye Iosotaluno, stated: “We’re proud to be the first dating app to roll out an AI tool that can make the profile-building experience significantly easier -- an area we know is one of the hardest parts of dating.”.
Increased dependency on AI to select photos, choose matches and coach users through conversations and dates feels counterproductive when users are concerned about the app's ability to facilitate genuine connections.
Match Group—which also owns Hinge, OKCupid, Match, and PlentyofFish—announced a new phase last year known as “AI Transformation.”.
In the coming quarter, Tinder will begin testing AI-curated recommendations to deliver “more personalised and engaging matches.” Additionally, the dating app will test an AI-enabled discovery experience, though little is known about how exactly these features will work.
