Officials determined that Meghan’s proposed brand name bore too much similarity to ASEVER, a Shenzhen-based clothing brand that supplies major retailers like H&M.
Just hours after Meghan Markle announced her new lifestyle brand name in an excitable Instagram video the Duchess of Sussex faced a backlash.
A trademark expert based in Los Angeles told the site that if Meghan does decide to sell clothing under the As Ever brand she will risk being sued.
Meghan Markle has been banned from marketing clothing under her newly launched ‘As Ever’ brand due to its resemblance to a budget-friendly Chinese fashion retailer.
The Instagram video where Meghan announced the change was also said to have a sly dig at the Royal Family after she claimed she hadn't been able to share the cooking, gardening and crafting tips that she loves for several years.
