Robbie Williams’ biopic Better Man tanks in US grossing just $1,100,000 at box office
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To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video. Up Next. Robbie Williams biopic Better Man has failed to rock the US box office. The ‘warts and all’ biopic follows Williams – played by a CGI monkey – during his rise to fame in boyband Take That and as a solo artist.
It also covers some of the obstacles Williams faced including his battles with substance abuse, mental health issues, and his difficult relationship with his father Pete (played by Steve Pemberton). Directed by The Greatest Showman’s Michael Gracey, the film seeks to capture how Williams always felt ‘less evolved than other people.’.
Williams is a bonafide superstar in the UK, but he’s essentially unknown in the US, and the box office numbers in the states reflects this disconnect. With just $1.1million (£908k) made in the US so far, the film is a definite bust in America, especially considering it was produced independently for roughly $110m (£90.8m).
It has long been known that Williams always regretted not cracking the US market as a popstar, so many have speculated that pushing Better Man to American audiences was his final attempt to conquer the states. But for the most part, Americans all have the same thing to say about the film: ‘Who is Robbie Williams?’.
X user @AlexTanooki wrote: ‘I expected this film to flop simply because they were hyping up Robbie Williams as a bigger pop star then he actually is. Nobody outside the UK knows who he is on a household basis. Not even saying he’s a bad singer.. but an international release.. not gonna work.’.