Shoppers gutted as Heineken confirms it’s discontinued ‘favourite’ beer
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SHOPPERS have been left gutted after Heineken confirmed it had discontinued a refreshing lighter beer that had become a "favourite" with drinkers. Heineken Silver, the brewer's 4% extra refreshing lager, has disappeared from pubs and supermarket shelves almost three years after its launch.
![[Heineken Silver has disappeared from pubs and supermarket shelves following poor sales]](https://www.thesun.co.uk/wp-content/uploads/2024/12/heineken-silver-bartender-presents-cans-958786147.jpg?strip=all&w=960)
Back in 2022, the Dutch lager launched a new 4% alcohol by volume (ABV) tipple designed to suit “lighter drinking” customers. Dismayed fans took to social media to ask where the beer had gone, only to be told it had been discontinued. It is understood Heineken took the decision following poor sales.
But, the lighter beer, which had been aimed at a younger audience, did have some fans. One review posted to Tesco read: "Lovely smooth silver label beer. Really enjoyed it nice and refreshing it went down a treat.". Another added: "Nice crisp flavour as expected. Handy and easy to drink portions.".
But its popularity was not universal and a third wrote: "This is hands down the worst lager I have ever tasted. Flat, doesn't smell great, and tastes like stewed vegetables. I wouldn't recommend or buy again.". Heineken Silver had been launched early in 2022 and was sold on draught in pubs and sat on supermarket shelves until earlier this year.
Confirming the lager has now been discontinued a spokesperson for Heineken said: "The decision was made after careful consideration of market conditions and as a result, we are substantially increasing our investment in Heineken Original and Heineken 0.0 in 2025.
