Steven Bartlett’s ‘biggest regret’ on Dragons’ Den is now worth £40,000,000
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A company that appeared on Dragons’ Den three years ago now have a valuation of £40,000,000, after the ‘monumental’ impact of the BBC One competition. Fussy founders Matt Kennedy and Eddie Fisher walked out of the Den after securing investments from Peter Jones and Deborah Meaden.
They’d managed to impress Sara Davies, Touker Suleyman and Steven Bartlett too, with their natural, sustainable deodorant. And while they’d always believed in their company, they had no idea of the success that was to come, including Steven admitting he regretted not investing.
The podcast host recently told Metro and other press, ahead of the new series of Dragons’ Den, that the one company he regretted throwing his money behind was Fussy. ‘I was sat in the chair, and I could see the regret,’ he told us. ‘Sometimes you have that moment where you go, “I think I might regret this one”, but for whatever reason you choose not to [invest] and that was Fussy.
‘I was sat in the Den thinking there’s so many reasons for me to invest in this, and I was on the fence and I fell over the other side of the fence and the minute when I got back to the green room, I was sat there thinking, “Jesus I should have should have done this,” and the business has absolutely done brilliantly.’.
He quipped that it’s now ‘annoying’ that he is such a fan of the product that he uses it ‘begrudgingly’, having missed out on the opportunity to be involved in the business’ success. And Steven wasn’t wrong to say that Fussy has done ‘absolutely brilliant’, with the company selling out for three months and having more than 20,000 orders within one hour after the episode aired.
