The Trad Rich List where mums making cakes earn as much as Prem Legue footie stars without taking off their slippers
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THE TRAD WIFE phenomenon is booming on social media - with mums dressed up to the nines to bake fresh sourdough glamourising the stay-at-home lifestyle. On TikTok alone there are over 51 million videos using the hashtag, and it seems the trend is only going to get bigger in 2025.
While it seems to romanticise a slower lifestyle where women look after the home and children while their husbands work, in reality, the ones perpetuating the role are raking it in. National treasure Stacey Solomon was revealed to earn as much as a Premier League football player, while Nara Smith wears thousands of pounds worth of designer dresses while making toothpaste or cereal from scratch.
On social media, it looks like the perfect balance of homelife and glamour, but in reality, it has a dark side. Culture expert Chad Teixeira says: "The 'trad wife' trend idealizes a return to traditional gender roles, often portraying women as submissive homemakers.
"While some argue it represents a personal choice, it carries harmful implications by glorifying a past where women’s autonomy was limited. "This trend often emerges as a backlash against feminism, fuelled by online spaces nostalgic for rigid structures in a rapidly changing world.
"Its rise perpetuates outdated ideas that diminish women’s multifaceted roles in society. "By romanticising inequality under the guise of empowerment, the trend undermines progress, fostering a narrative that regressive ideals are aspirational rather than reflective of systemic oppression.".