UK streaming platform is releasing a free bingeable boxset every Sunday now
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A free UK streaming service is rolling out a box set for viewers to binge each and every week from this month. Launched in 2022, ITVX served as a replacement for ITV Hub, taking over as the broadcaster’s catch-up service. Since then, it’s allowed users to watch all ITV programmes, as well as releasing other shows to the platform.
![[Editorial use only Mandatory Credit: Photo by ITV/Shutterstock (13848363e) Sanjeev Bhaskar as DI Sunny Khan, Sinead Keenan as DCI Jessica James, Martina Laird as Ebele Falade, Ian McElhinney as Lord Tony Hume, Max Rinehart as Karol Wojski and Rhys Yates as Jay Royce. 'Unforgotten' TV Show, Series 5, Episode 6, UK - 03 Apr 2023 Unforgotten, is a British ITV television crime drama, first broadcast in 2015. The series was created and written by Chris Lang, and the new series picks up with a brand new lead after Walker's Cassie Stuart died at the end of season 4. Playing new DCI Jessica James, Keenan will see her first day in her new job clouded by an unforeseen and devastating introduction to her family life. Alongside Sanjeev Bhaskar's popular returning character DI Sunil ?Sunny? Khan, they work together to solve cold cases involving historic disappearances and murders.]](https://metro.co.uk/wp-content/uploads/2025/01/SEI_150600394-940e.jpg?quality=90&strip=all&w=646)
With services like Netflix dropping countless shows and movies each week, ITVX is now kick starting its own initiative to draw viewers in – New Drama Sundays. It will involve a new drama boxset being made available each week in 2025. This strategy comes after drama emerged as the service’s most-watched genre, with over 1.5 billion streams since ITVX launched in December 2022.
![[Still from Netflix show Snowpiercer (season 2)]](https://metro.co.uk/wp-content/uploads/2025/01/PRI_180082253-22e8.jpg?quality=90&strip=all&w=646)
It kicked off on January 5 with the four-part drama Playing Nice, which stars James Norton, Niamh Algar, Jessica Brown Findlay and James McArdle, and broke ITVX’s records to become its biggest drama launch ever. Going forward, boxsets will be available at 7am every Sunday and will include both ITV originals and acquired dramas.
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Some of the upcoming releases include the sixth season of ITV’s own drama Unforgotten, A Cruel Love: The Ruth Ellis Story, which stars Lucy Boynton as Ruth Ellis, the last woman hanged in Britain, and Toby Jones as her solicitor John Bickford, as well as the Australian thriller Fake.
![[SILVERPRINT PICTURES FOR ITV/ITVX A Cruel Love: The Ruth Ellis Story. Pictured;LUCY BOYNTON as Ruth Ellis. This image is under copyright and can only be reproduced for editorial purposes in your print or online publication. This image cannot be syndicated to any other third party. For further information please contact: Patrick.smith@itv.com 07909906963]](https://metro.co.uk/wp-content/uploads/2025/01/SEI_192289081-8b59.jpg?quality=90&strip=all&w=646)
Speaking to Broadcast, ITV’s managing editor for channels and ITVX Craig Morris said. ‘We’re incredibly mindful that when we launch our big dramas on ITVX, audiences can – and do – binge them very quickly,’ ITV’s managing editor for channels and ITVX Craig Morris told Broadcast.
