Why Apple won't buy TikTok, even to attract younger users
Why Apple won't buy TikTok, even to attract younger users
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TikTok on a smartphone. Apple has the finances to buy just about anything, but with TikTok there are more reasons than money that mean it won't buy the social media platform. For a company that has so much success, Apple is far from immune to failure — and sometimes repeated failures. For whatever reason, Apple seems incapable of launching a social media platform, despite trying, so buying one should be a possibility.
Right now TikTok isn't exactly up for sale to the highest bidder, but it's close - as long as that bidder is America. No question, if Apple wanted to buy TikTok, it could even though Bloomberg estimates on Sunday that it would cost up to $60 billion. Just as how Apple will never buy Disney no matter how many pundits tell it to, the price is not the problem, though. Not even when the price of buying Disney has been estimated at north of $175 billion.
The case against buying Disney, however, is more nuanced than buying TikTok. Both would have issues over how the companies would operate within Apple, but Disney could at least temporarily carry on exactly as it is doing. TikTok can't. Under the terms of the US ban, TikTok can only be restored if an American company runs it entirely. Apple could doubtlessly hire people currently working for TikTok, but it would still be starting up a whole new operation.
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