ITV has revealed that this year's series of Celebrity Big Brother will be set in a "brand-new secret location". The 24th season of the reality show is due to air soon, with hosts AJ Odudu and Will Best once again welcoming a lineup of celebrities into the notorious Big Brother house. A teaser was dropped during the live finale of Love Island: All Stars season two, where narrator Iain Stirling was interrupted by Marcus Bentley, who unveiled the show's iconic eye logo. The press release confirmed that the Big Brother house has been moved to a "brand-new secret location for the forthcoming instalment".
This undisclosed location will host "a new batch of VIPs" ready to "embark on the original social experiment," promising "tense tasks, nail-biting nominations and gripping gossip". Last year's Big Brother house was situated at Garden Studios, a newly-built studio in West London. However, with the announcement of a secret new premise, fans could experience a completely different viewing experience as the celebs adjust to the house. Alongside the main show, the spin-off series Late and Live will return, providing extra content through live interviews and a star-studded panel.
The Live Stream will also be available for fans to watch the housemates during the day, reports OK!. ITV has excited fans with confirmation of the renewal of Celebrity Big Brother and its companion show. Paul Mortimer, Director of Reality Commissioning and Acquisitions at ITV, expressed his delight in a statement: "Big Brother programming has firmly established itself across ITV's platforms and become a favourite with our viewers.
"Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX.". He didn't stop there, as he eagerly added that he is thrilled to reopen the Big Brother house. Wrapping things up, he stated: "We're therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.".
