Joe Wicks has revealed a ‘panicked discussion’ took place ahead of his stint on Dragons’ Den. The Body Coach, 39, is joining Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett as a guest investor on the BBC One competition, alongside Emma Grede, who is a founding partner of Kim Kardashian’s retail business Skims, and fashion expert Trinny Woodall.
![[Dragons' Den S22,09-01-2025,(l-r) Touker Suleyman, Steven Bartlett, Joe Wicks, Peter Jones, Deborah Meaden, Sara Davies,BBC Studios,Simon Pantling]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_234016732-e22c.jpg?quality=90&strip=all&w=646)
YouTube star Joe previously revealed he was ‘looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential,’ however, he’s now revealed some behind-the-scenes chaos when he had to undergo a quick wardrobe change.
![[Dragons' Den S22,09-01-2025,1,Joe Wicks,BBC Studios,Screen grab]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_234016542-f1c4.jpg?quality=90&strip=all&w=646)
Ahead of the new series airing, Joe told press about his wardrobe decisions, laughing: ‘I had a panicked discussion.’. He said: ‘I’m not known for being a very well dressed person. ‘So I was thinking, I’m not going to wear a suit, I’m not going to bowl in wearing a tracksuit, I want to make an effort.
![[Editorial use only Mandatory Credit: Photo by Ken McKay/ITV/Shutterstock (12851927bb) Joe Wicks 'This Morning' TV show, London, UK - 16 Mar 2022]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_93760730-a2fd-e1734860762602.jpg?quality=90&strip=all&w=646)
‘So this is it, just like trousers, a vest, a nice casual cardigan thing. I think it’s important to feel comfortable.’. Comparing himself to the other Dragons, he went on: ‘Peter Jones – he’s in his suit, Steven Bartlett is much more relaxed, more casual so I just went down the middle really.
![[Editorial use only Mandatory Credit: Photo by Ken McKay/ITV/Shutterstock (13695701z) Joe Wicks 'Loose Women' TV show, London, UK - 04 Jan 2023]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_139217181-2a01.jpg?quality=90&strip=all&w=646)
‘All the other things I brought actually were strobing a lot on camera. So this was my only option in the end because I had little prints and little textures and it was like, strobing. ‘So it got whittled down to this one. But I feel pretty relaxed. Nice and comfy.’.
![[Editorial use only Mandatory Credit: Photo by Ken McKay/ITV/Shutterstock (14435490ag) Joe Wicks 'Loose Women' TV show, London, UK - 15 Apr 2024]](https://metro.co.uk/wp-content/uploads/2024/12/SEI_200067153-2c59.jpg?quality=90&strip=all&w=646)
