Dragon's Den: The businesses going for gold this week
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This week, a Ukrainian fashion designer and dog swimming club owner take on the dragons. The BBC’s best business show (alongside The Apprentice, of course), Dragons’ Den is back on our screens tonight (23 January) – and it’s the perfect entrée to The Traitors.
Some fans of the show may be pleased to hear that it’s just the OG famous five this week with no guest dragons – fitness guru Joe Wicks kicked off the series, and Emma Grede, the founding partner of Kim Kardashian’s Skims, and beauty mogul Trinny Woodall, the founder of Trinny London, are due to make an appearance later down the line.
Tonight though, Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies, and Steven Bartlett will give four budding entrepreneurs hard truths or hard cash. Entering the den is a Ukrainian fashion designer, who will present her clothes business, two café owners who serve up their bubble tea business, a dog-lover pitching his swimming club for canines and a Harrogate-based inventor who demonstrates his innovative all-in-one bathroom solution. But will any of them impress the dragons? Here’s everything you need to know, and where to buy their products.
First into the den is fashion entrepreneur Yana Smaglo. The Ukrainian designer founded her clothes brand Nenya in Yorkshire in 2022, after she was forced to leave behind her home in Kyiv following the Russian invasion. Nenya aims to uplift and champion Ukrainian designers, while raising awareness for the war and helping to boost the country's economy from afar. The clothes are crafted in Ukraine, sent to the UK and shipped globally.
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