Major supermarket unveils first bridesmaid dress range with prices starting at just £24 - and they look just like £100+ brand

SHOPPING — Contains affiliated content. Products featured in this Shopping Finder article are selected by our shopping writers. If you make a purchase using links on this page, Dailymail.co.uk will earn an affiliate commission. Click here for more information. Asda is launching its first ever bridesmaid dress range with prices starting from £24. It's meant to be the happiest day of your life, but with hundreds of things to plan and spend on, weddings can often seem like an uphill battle.

To lighten the ever-increasing load, Asda is launching a range of wedding day outfits for bridal parties that won't break the bank. With prices up to £32, the new range offers affordable alternatives to other high street and designer frocks that often cost a fortune. The collection boasts four different styles, from halter necks, multi-ways, and chiffon sleeves, in sizes eight to 24, catering to all the tastes of all different bridesmaids.

While the dresses come in various shapes and sizes, all the dresses come mid-length or longer. Dresses are sold in various colours, including pale pink, navy, and sage, to ensure a style fit for every season. Shoppers can get their hands on the British supermarket's latest designs from March 8 on George.com. British supermarket chain Asda has launched a new bridesmaid collection with prices starting at £24.

The range comes as an increasing number of customers are turning to their local supermarkets to browse the clothing racks. Brands from PrettyLittleThing to Zara are no longer the favourite of fashion fans who have ditched the well-loved high street stores in favour of cheap dupes and must-have wardrobe staples from the likes of Asda and Tesco. It's not just serious shoppers who have fallen head over heels for the clothing ranges at their favourite supermarkets.

Celebrities are also lending their faces to brands with the likes of Zara McDermott and Abbey Clancy releasing their own lines through Tesco's F&F. Customers have flocked to TikTok to encourage other shoppers to take advantage of the affordable clothing ranges, claiming that they are 'obsessed' with the styles on offer. Tesco has recently impressed customers with its winter staples including £27 coats, neutral jumpers, classic pyjamas and even dupes for Kim Kardashian's SKIMS brand.

The supermarket's latest collection, which includes a halter-neck satin dress, comes in sizes eight to 24. Asda developed the bridesmaid collection to help couples keep the costs down on their special day. Shoppers looking for a bargain can get their hands on bridesmaid dresses at Asda for as little as £24. The collection boasts a range of different styles, including capped sleeves, to suit every type of bridesmaid.

Fan reviews have exploded across social media with some encouraging others to 'run, don't walk' to stores to enjoy a bargain. Influencer Lacey Louise (@lacey.louise.xo.) took to social media to tell her followers to 'run to Tesco' for their latest lounge wear sets. In the clip, which was watched more than 1.4million times, the influencer showed off the store's beige, cream, and black sets, and her followers flooded the comment section to praise the supermarket chain.

One person wrote: 'Tesco has slowly become one of my fav places to shop' while another said 'I love Tesco clothes'. Another fan joked: 'I'm just a walking f&f advert at this point'. It's not just Tesco, with shoppers at Asda also praising the supermarket's clothing line. One influencer who goes by Southerly Bower (@southerlybower) took to TikTok to share her thoughts on Asda's clothing collection. She showed her followers her haul, trying her favourite items on in the changing rooms and sharing her thoughts.

While the special frocks come in various shapes and sizes, all the dresses come mid-length or longer. The new dress range comes in various colours, including sage, pink, and blue, to suit all seasons. The content creator started her video by commenting that she was very excited before showing off a long leopard print coat. She said: 'I knew this coat was going to be good. I know it's going to be a love or hate but I'm a lover.'.

I'm A Celebrity star Oti Mabuse has also hopped on the supermarket train and partnered with Sainsbury's Tu to launch a new line of luxury gym wear. According to The Sun the 'Reaktiv' range, will 'channel the feel-good energy of our ambassador Oti Mabuse, making you feel confident and comfortable.'. The range starts from £10 and includes leggings, sports crop tops, vests, joggers and jackets. Oti said of the line: 'I wanted to create a range that not only makes you feel amazing but is accessible and affordable - feeling great should be for everyone!'.